Description
Discover an exceptional piece of postwar French graphic design with this stunning Tous Boivent de la Bière Mosellane poster, created by celebrated designer Édouard Bollaert in 1950. This museum-quality original stone lithograph captures the spirit of conviviality and regional pride that defined the golden age of European beverage advertising in the immediate postwar era.
Measuring an impressive 31.5 x 47 inches, this linen-backed original lithograph showcases Bollaert’s mastery of Art Deco composition and bold midcentury typography. The composition features striking imagery of anthropomorphic bees in vibrant yellow and black, surrounding a dramatic red barrel—a visual metaphor for the abundance and communal joy associated with Bière Mosellane. The poster’s slogan, “Tous Boivent de la Bière Mosellane” (Everyone Drinks Mosellane Beer), broadcasts universal appeal while celebrating regional brewing heritage from the Moselle Valley.
Bière Mosellane represented more than a beverage—it symbolized French post-liberation optimism and the restoration of cherished regional traditions. Bollaert’s design brilliantly captured this cultural moment through dynamic composition, authentic color saturation, and infectious energy. The archival-quality linen backing preserves the original stone lithography’s vibrant amber, deep blacks, and rich reds with exceptional fidelity.
In Grade A condition with no damage or restoration, this poster exhibits pristine authenticity and visual impact. As an IVPDA-certified dealer, we guarantee provenance with a Certificate of Authenticity. Perfect for collectors of French advertising, bar and bistro enthusiasts, and design historians, this Édouard Bollaert masterpiece represents an investment-grade acquisition in vintage European graphic design and postwar cultural history.
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