Description
Experience an exceptional celebration of Moselle’s brewing heritage with this magnificent Tous Boivent de la Bière Mosellane poster, created by renowned designer Édouard Bollaert in 1950. This museum-quality original lithograph captures the exuberance and camaraderie of postwar French beer culture, perfectly encapsulating the optimism and community spirit that defined the immediate postwar era in the Moselle region.
Measuring 31.5 x 47 inches, this linen-backed original lithograph showcases Bollaert’s genius for dynamic composition and midcentury modernist design. The striking composition features men in pristine white attire jubilantly raising glasses of Mosellane beer atop iconic industrial barrels, rendered in vibrant orange and black striping. The fiery red-orange background radiates warmth and celebration, while bold industrial-modernist typography announces the brand with confidence. Every element—from the whimsical figuration to the graphic barrelwork—reflects authentic postwar optimism and the restoration of regional brewing traditions.
Bière Mosellane represents centuries of Moselle Valley brewing excellence, where French and German techniques converge to create distinctive, character-rich beers. Bollaert’s poster brilliantly visualizes this heritage through universal imagery of joy, camaraderie, and shared celebration. The Grade A- condition—with only a minor printer’s mark—preserves the poster’s original vibrancy and archival integrity after nearly 75 years.
As an IVPDA-certified dealer, we guarantee authenticity with a Certificate of Authenticity. Perfect for collectors, beer enthusiasts, restaurant and bar owners, and design historians, this Édouard Bollaert masterpiece represents an investment-grade acquisition in vintage European graphic design and cultural heritage.
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