Description
This is a stunning original Italian vintage poster for Impermeabili Moretti raincoats, created by the master designer Leopoldo Metlicovitz in 1925. This authenticated pre-art deco poster is a revolutionary design that showcases an innovative concept: a raincoat that replaces the traditional umbrella.
The artwork is brilliant in its simplicity and wit. A man stands in the rain atop an open umbrella, perfectly dry beneath his new waterproof Impermeabili Moretti coat. This visual metaphor captures the essence of both style and innovation—the coat is not just functional protection, but a statement of modern thinking about everyday life.
Printed by the legendary Officine G. Ricordi & C. in Milano, this poster was produced on unbleached natural cotton paper (cream colored), which gives it an authentic, aged appearance that collectors prize. The stone lithograph technique shows exceptional craftsmanship in the layering of color and the precision of line work characteristic of Metlicovitz’s body of work.
What makes this piece truly special is its historical significance. Leopoldo Metlicovitz (1868–1944) was one of Italy’s greatest poster artists, and his raincoat design became iconic in the history of European advertising. This piece bridges the gap between traditional poster design and the emerging Art Deco movement.
Condition & Details:
- Original, professionally preserved
- Size: 38″ × 54″
- Medium: Stone Lithograph
- Artist: Leopoldo Metlicovitz (1868–1944)
- Year: 1925
- Printer: Officine G. Ricordi & C., Milano
- Paper: Unbleached natural cotton (cream colored)
- Backing: Linen (archival quality)
- Condition: Very good to excellent
This is an authenticated vintage poster specialist piece. The Vintage Poster stands behind every item in our collection. We’re IVPDA certified and provide a Certificate of Authenticity with each purchase. Whether you’re a serious collector of Italian design, an art deco enthusiast, or anyone discovering vintage posters for the first time, this piece represents exceptional historical and artistic value. Our vintage posters for sale come with expert condition assessments, honest descriptions, and 24/7 online availability.
A masterwork of wit, innovation, and timeless design.
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