Description
An exceptional original 1936 color lithograph advertising poster for Cordial Médoc, designed by acclaimed French artist Henri Le Monnier (1893–1978). This elegant piece showcases the sophistication and refined aesthetics of French Art Deco during the interwar period.
Cordial Médoc is a prestigious liqueur produced since 1878 by G. A. Jourde in Bordeaux, France. Crafted according to a closely guarded family recipe, this classic liqueur features a complex blend of more than 15 fruits, spices, and herbs, including Curaçao oranges, cocoa beans, vanilla, violets, and prunes. The poster captures the luxury and allure of this renowned Bordeaux spirit with Le Monnier’s characteristic sophisticated design sensibility.
The composition exemplifies Art Deco graphic principles with its clean lines, balanced composition, and refined color palette. Le Monnier’s design elevates the product’s commercial appeal while maintaining artistic integrity—a hallmark of his work during this golden age of French poster design.
This piece represents a pivotal moment in advertising history: the 1930s were an era of remarkable creativity and innovation that gave birth to Art Deco and influenced visual culture across Europe and America. Collectors and enthusiasts prize such posters as windows into the cultural sophistication and commercial artistry of the period.
Condition & Provenance:
This is an original stone lithograph—not a reproduction. The poster has been professionally conservation-mounted on acid-free linen backing and is in excellent condition with vibrant color saturation and crisp printing detail. Ready for immediate framing or display.
About the Artist:
Henri Le Monnier (1893–1978) was a prolific and highly respected French poster artist whose commercial designs for wine, spirits, and luxury goods epitomize interwar elegance. His work is sought by collectors worldwide for its dynamic composition, sophisticated color sense, and timeless appeal.
About Cordial Médoc:
G. A. Jourde’s Cordial Médoc has been a cornerstone of French liqueur production since 1878. The secret family recipe and premium ingredients have made it one of the world’s great classic liqueurs, cherished by connoisseurs and used by bartenders throughout Europe.
Included with Purchase:
- Original lithograph poster, linen-backed
- Acid-free conservation mounting
- Certificate of Authenticity
- IVPDA certified dealer guarantee
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