Description
Les Vignobles de France: Vins du Sud-Ouest is an original vintage pictorial map poster from the 1970s, part of an iconic 11-poster series commissioned by the Comité National de Propagande en Faveur du Vin—a French government agency dedicated to promoting the national wine industry and wine region tourism.
About This Poster
This horizontal map showcases the major wine-producing regions of South West France, located south of Bordeaux and bordering Spain. The design by G. Le Guellec features small illustrated vignettes of regional cities and figures dressed in period vintage clothing, capturing the romance and heritage of French wine culture. The poster served a dual purpose: promoting French wines to international audiences while encouraging tourism to these celebrated wine regions.
Les Vignobles de France was one of the most celebrated promotional campaigns in French poster history. The complete series includes regional maps of Région Est, Région Normandie, Champagne, Roussillon, Val de Loire, Alsace, Côte du Rhône, Bourgogne, Côte de Provence, and Algérie—each beautifully illustrating France’s diverse wine heritage.
Condition & Presentation
This original lithograph is in excellent condition, professionally linen-backed for archival preservation and ready to frame. As an original offset-lithograph (not a reproduction), this poster retains its vibrant colors and fine printing detail. The linen backing ensures long-term stability and makes framing simple and straightforward.
About G. Le Guellec
G. Le Guellec was a skilled French graphic designer and illustrator active during the mid-20th century, known for his work on promotional and tourism posters. His pictorial cartography style brought both artistic elegance and practical clarity to maps, making complex information visually engaging and memorable.
Authentication & Guarantee
This is a certified original vintage poster from The Vintage Poster, an IVPDA-certified dealer. Every poster comes with a Certificate of Authenticity and our unconditional satisfaction guarantee. We stand behind the authenticity and condition of every piece in our collection.
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