Description
This is one of Chéret’s most celebrated designs—a masterpiece that captures the spirit of Belle Époque rebellion and elegance in a single, unforgettable gesture. The iconic femme fatale in her crimson dress and feathered hat embodies the era’s emancipation and defiance, and many collectors and art historians have noted her striking resemblance to the legendary chanteuse Yvette Guilbert. The poster announces JOB rolling papers with understated brilliance, letting Chéret’s composition do all the talking.
What makes this work so extraordinary is the psychology behind it. The defiant gesture, the confident posture, the bold color palette—all of it speaks to a woman daring to flout convention at a moment when such independence was genuinely radical. Chéret captured something essential about the times: the moment when women began claiming their own power and visibility. This wasn’t just advertising. It was cultural commentary wrapped in commercial persuasion.
As an original Les Maîtres de l’Affiche Plate 1 from 1896, this lithograph carries the full weight of institutional significance. Imprimerie Chaix’s groundbreaking portfolio documented the poster renaissance, and this Chéret piece stands among the finest examples ever produced. The museum-quality condition and professional acid-free presentation preserve every detail of the original lithographic process—the nuanced color transitions, the confident line work, the luminous paper stock.
For collectors, this poster represents everything that makes Belle Époque design timeless: technical mastery, cultural relevance, and unapologetic beauty. It’s a work that speaks across generations, celebrated as much in contemporary galleries as it was in 1896 Parisian cafés and kiosks.
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