Description
This is an authentic, first-edition original vintage poster from 1968—not a reproduction. This rare small-format version (13 5/8″ x 22.25″) was released separately by RCA as a distinct variant, making it a highly sought-after collectible for serious Pop Art and advertising history enthusiasts.
The Story Behind the Poster:
Andy Warhol, the undisputed king of Pop Art, was commissioned to create a groundbreaking campaign for RCA’s revolutionary ColorScanner technology. Instead of traditional design methods, Warhol took a live pig named “Gaudy” and finger-painted it with vibrant, abstract flowers directly onto its side. As he worked at J. Walter Thompson ad agency, photographer Irwin Horowitz documented the live creative process.
The small-format poster features Warhol’s characteristic wit and irreverence with the headline: “We took our plush piggy bank apart in a lot less time than it took Andy Warhol to put him together in the first place. (There’s a lot of bacon in it for someone.) RCA COLORSCANNER.”
Historical Significance:
This poster marks a defining moment in art history—one of the very first works of graphic art created using a digital RCA Color Scanner. It exemplifies the transition from analog to digital art production and stands as an authentic artifact of technological innovation in advertising.
Condition & Authenticity:
Grade A paper stock in excellent condition. Never linen-backed. Never displayed. Not trimmed. This copy has been preserved in archival condition and is ready for immediate framing or display. References: Warhol Posters, 7; Weill, 627; PAI-LXXXIII, 485.
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