Description
This is an authentic original French advertising poster from the 1950s, a stunning artifact from the golden age of home entertainment. Created by the renowned printer Draeger, this original vintage poster celebrates the Grammont company—a pioneering French manufacturer of both television sets and gramophones during a transformative era in consumer electronics.
The design is remarkably sophisticated. Bold silhouettes of a couple embrace against a luminous yellow background, their forms captured with elegant simplicity, evoking the modernist sensibilities of Alexander Calder. The composition radiates warmth and human connection—this is not merely a product advertisement, but a meditation on how technology brings companionship into the home. The poster captures that distinctive mid-century optimism about entertainment and domestic life.
Grammont’s television sets were at the forefront of French innovation in the 1950s and ’60s, making this poster a genuine piece of design and commercial history. Undated but unmistakably of the period, this rare original lithograph has become increasingly difficult to locate.
The poster measures 23.75″ x 32″ and is printed in offset lithograph on original paper stock. It has been expertly conserved and professionally linen-backed to archival standards, ensuring its longevity for future generations of collectors. There is an unobtrusive tear at the top that was professionally addressed during the linen-backing process. The poster remains in very good condition, ready to be framed and displayed.
This is an authentic original vintage poster—not a reproduction. We are IVPDA-certified dealers and provide a Certificate of Authenticity with every purchase. We stand behind the authenticity and condition of every piece in our collection.
“A luminous moment frozen in time—when technology promised not just entertainment, but togetherness.”
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