Description
A Moment of Pure Fizz and Glamour
“C’est fou” means “it’s crazy” or “it’s wild”—and this Perrier poster absolutely captures that spirit. Created by legendary French designer Bernard Villemot in 1981, it’s pure advertising brilliance wrapped in pop art style.
Villemot’s Signature Magnetism
The design features a bold black silhouette of an elegant woman adorned with a striking peacock feather headdress and jewelry, holding a bottle of Perrier like a trophy. The color field behind her—that dramatic combination of pink and red—makes the entire composition leap off the wall. It’s glamorous, playful, and utterly unforgettable.
A Beverage Icon
Perrier has been a symbol of French sophistication since 1898, when it became a commercial brand from a natural spring in Vergèze. By 1981, the brand was everywhere, and this poster perfectly captured its modern, chic identity. Today it’s owned by Nestlé and sold in 140 countries worldwide.
Pop Art at Its Best
This is exactly what advertising should be: visually arresting, memorable, and executed with genuine artistic skill. Villemot understood color, form, and human appeal better than almost anyone. Every element works together to make you want to drink something fizzy and celebrate.
Monumental and Beautiful
At nearly 47 inches by 68 inches, this is a truly oversize poster—a statement piece that commands any space. It’s professionally linen-backed, in very good condition, and ready to frame. Whether in a dining room, bar, kitchen, or creative workspace, it brings energy and style.
Authentic and Collectible
This is an original lithograph from 1981, not a reproduction. It’s been professionally conserved on archival linen and is ready to hang. As an IVPDA-certified dealer, we guarantee its authenticity with a Certificate of Authenticity.
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