Description
This is an authenticated original vintage poster from René Gruau’s iconic Christian Dior advertising series, circa 1980. IVPDA certified with Certificate of Authenticity included.
The Artist & His Legacy:
René Gruau (1910–2004) revolutionized fashion illustration and advertising art. While celebrated for his ethereal women in Moulin Rouge and Lido posters, Gruau equally transformed masculine imagery in commercial art. His bold depictions of male nudes in the 1960s and 70s were revolutionary—even shocking for their time. This “Shaving” poster exemplifies that groundbreaking approach: a confident, sensual portrayal of the modern man that redefined how masculinity was visualized in advertising.
Commissioned by Christian Dior for Eau Sauvage (the legendary aftershave), this offset-lithograph captures the elegance and sophistication that defined the fragrance. Gruau’s signature style—fluid lines, dramatic minimalism, psychological depth—transforms a simple grooming moment into a statement about style, confidence, and modernity. The composition is intimate yet powerful: a man at the threshold, framed in the doorway, suspended between public and private worlds.
- Artist prestige: Gruau is the subject of the prestigious Assouline monograph Gruau: Portraits of Men (published 2023). Museum-quality work.
- Historical significance: Documents the cultural shift in masculine imagery during the 1970s-80s
- Rarity: Large format (46″ × 67.75″) originals in this condition are scarce
- Condition: Excellent, vibrant color, professionally preserved
- Provenance: IVPDA certified dealer with full transparency and Certificate of Authenticity included
- Versatility: Powerful in contemporary interiors—bedrooms, men’s fashion retail, galleries, design studios
Specifications:
- Size: 46″ × 67.75″ (museum scale)
- Medium: Original offset-lithograph
- Condition: Excellent, vibrant colors, professionally preserved
- Mounting: Linen-backed, conservation mounted, ready to frame
- Era: Circa 1980
- Artist: René Gruau (1910–2004), legendary fashion illustrator
- Brand: Christian Dior / Eau Sauvage
- Subject: Male portrait, fragrance advertising
- Certification: IVPDA certified with included Certificate of Authenticity
Cultural Context:
Throughout the 1960s and 70s, the definition of masculinity evolved dramatically. Gruau’s work was instrumental in that shift. His partial male nudes—like the 1966 Guerlain Eau Sauvage advertisements—challenged conventions and redefined the imagery of the modern man in commercial art. This “Shaving” poster is a direct heir to that legacy: sensual, confident, utterly contemporary even decades later.
Our Guarantee:
We are IVPDA-certified specialists in authenticated vintage fashion and fragrance posters. Every piece undergoes expert authentication, condition assessment by professional conservators, and historical verification. 24/7 secure online ordering available, or visit our gallery in person.
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