Description
This exceptional original Belle Époque Le Curacao Picon fan poster by René LeLong represents a rare and sophisticated example of French commercial lithography from the turn of the 20th century. Designed by the master artist René LeLong, this original Belle Époque Le Curacao Picon fan poster combines functional advertising with fine art—a marketing strategy that transformed everyday objects into highly coveted collectibles.
The composition is quintessentially Art Nouveau: an elegant woman in a striking scarlet dress is framed by a spectacular peacock-feather fan motif rendered in rich jewel tones—blues, greens, and golds that evoke luxury and refinement. The woman’s confident pose and the radiating fan structure draw the viewer’s eye to the advertising text at the top: “LE CURACAO PICON,” promoting the brand’s celebrated aperitif and digestif.
On the reverse, the text emphasizes the product’s qualities: “L’Amer Picon est le plus tonique des Aperitifs” (Picon Bitter is the most invigorating of aperitifs) and “Le Curacao Picon est le plus fin des Digestifs” (Picon Curaçao is the finest of digestifs). This dual-purpose messaging—functional advertising on both sides—made the fan a prized keepsake for customers and a marketing triumph for the brand.
The original lithograph retains its varnish finish and is in excellent condition, preserving the vibrancy of the color palette and the artistry of LeLong’s design. This is a museum-quality example of Belle Époque graphic design and advertising history. René LeLong was a celebrated poster artist of the period, and his work exemplifies the golden age of French commercial art when advertisements became art objects worthy of collection.
Condition & Authenticity:
This is an original lithograph vintage poster—not a reproduction. The fan has been expertly preserved with its varnish finish intact and is in excellent condition. We guarantee the authenticity of all our posters with Certificate of Authenticity included. The Vintage Poster is IVPDA certified, serving collectors worldwide online 24/7.
Details:
- Original artwork — no reprints
- Varnish finish preserved — authentic patina and sheen
- Excellent condition — vibrant colors, sharp details
- Rare die-cut format — functional collector’s item
- Secure 24/7 online ordering — add to cart and checkout
- Certificate of Authenticity included
Reviews
There are no reviews yet.