Description
This exceptional 1916 Guy Arnoux zinc lithograph stands as a defining document in the history of Burgundy wine and in early 20th-century French advertising mastery. Created to promote the prestigious wines of Henri de Bahèzre, a legendary Burgundy vintner celebrated for pioneering sustainable viticulture decades before the movement gained international recognition, this poster captures the golden age of French winemaking with unmatched elegance and graphic sophistication.
Guy Arnoux (1890–1951) was a prolific master of poster art whose vibrant graphic style defined the Belle Époque-Art Deco transition period. This composition brilliantly showcases a refined gentleman in formal attire, confidently presenting a barrel of wine beside cascading grape vines—a visual metaphor for the abundance and refinement of Nuits-Saint-Georges Pinot Noir, Burgundy’s most celebrated appellation. The zinc lithograph technique represents a pivotal moment in printing history: an advancement beyond traditional stone lithography that enabled finer detail, sharper lines, and more efficient production while maintaining the painterly beauty that collectors prize.
Printed by Devambez, Imprimeur, Paris—one of France’s premier fine-art and advertising printers—this lithograph exemplifies the era’s technical precision and artistic vision. Henri de Bahèzre’s Burgundy wines remain legendary among connoisseurs for their complexity, aging potential, and terroir expression. The poster’s linen backing and excellent color preservation underscore its museum-quality status as both fine art and rare wine memorabilia. A scarce example of early zinc lithography, this vintage wine poster represents an investment-grade piece for serious collectors of French advertising, Art Deco design, and Burgundy wine heritage.
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