Description
This original French poster from the 1930s is attributed to H. Prost. It advertises Produits Lavocat and shows a rugby player running with the ball under his arm. Sports posters like this were popular in France between the two World Wars.
The picture is built on strong diagonals. The player leans forward, and his body cuts across the sheet at an angle. A dark shape streams behind him, which makes him look like he is moving fast. The background is a deep red-brown.
The player wears cream shorts and a striped shirt. Warm orange and ochre tones fill the highlights. The large cream letters of “LAVOCAT” sit low on the poster, with “Produits” in smaller type above. The text is easy to read from across a room.
This piece is an original lithograph, not a modern reprint. A lithograph is a print made from ink on a stone or metal plate. The poster is linen-backed, which means the paper is mounted on cloth for support. Buyers should check for pinholes, fold lines, edge wear, and any restoration. The printer and print run are not confirmed, so the date is an estimate.
Art Deco and French advertising collectors will value this poster. It also suits sports fans and anyone who wants a bold, period piece. Hung framed or unframed, it adds color and history to a room.
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