Description
Manufacture de Bicyclettes – Laurent Corrois, c. 1894
This is a turn-of-the-century bicycle poster that captures the exhilarating moment when bicycles were revolutionizing personal transportation. Created around 1894 for the Parisian manufacturer A. Dutheil & Cie., the design features a theatrical mime character—dressed in bold yellow—gleefully outrunning a mounted horse rider who strains to keep pace. It’s a perfect visual metaphor for the era: the bicycle was faster, more fun, and more modern than the old ways of getting around. In fact, this piece stands out as a classic example of a turn of the century bicycle poster, reflecting both style and innovation.
The Design & Visual Impact
Artist Laurent Corrois orchestrated this image with stunning chromatic confidence. Deep reds and cobalt blues frame the composition, punctuated by the mime’s brilliant yellow outfit and the soft cream tones of the horse. The color choices carry patriotic weight—the deep French blues and whites nod to national pride, while the design announces A. Dutheil & Cie. as a forward-thinking Parisian company at the cutting edge of the cycling boom. The art style is immediately recognizable to collectors who love a turn of the century bicycle poster for its bold palette and energetic themes.
The poster advertises not just bicycles but “Pièces Détachées” (detachable parts) and accessories, reflecting how cyclists of the era customized their machines. The mime’s theatrical energy—that sense of joyful speed and freedom—was exactly what manufacturers wanted consumers to feel about cycling. Collectors searching for a genuine turn of the century bicycle poster will appreciate these period details.
Historical Moment
The 1890s were the golden age of the bicycle. Before automobiles, bicycles represented independence, modernity, and escape from urban congestion. They changed how people dressed (looser clothing for women), where they traveled, and how they spent leisure time. This poster is a window into that moment of cultural transformation, preserved in the original stone lithograph printing process that made such vivid colors possible.
Condition & Authenticity
This is an authentic original lithograph, professionally linen-backed for preservation and longevity. The piece is in very fine condition with vibrant, unfaded colors and exceptional clarity. No paper loss, no restoration needed—it arrives ready to frame and display as a striking focal point in any collection. Furthermore, this turn of the century bicycle poster exemplifies both artistic and historic value for vintage enthusiasts.
For Collectors
Whether you’re drawn to cycling history, vintage French advertising, theatrical imagery, or simply the aesthetic beauty of period graphic design, this poster speaks across all those interests. It’s affordable original art from a transformative era, a museum-quality piece that tells the story of how the bicycle changed the world.
Each poster includes a Certificate of Authenticity (IVPDA certified). We package carefully to ensure safe arrival.
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