Description
This vibrant French sporting poster captures the intersection of masculine elegance and athletic leisure during the interwar period. Created by P. Heriau for Nouvelle Mode Homme (New Men’s Fashion), the composition depicts a man mid-swing on the golf fairway, rendered in bold, jewel-toned colors that evoke both Art Deco sophistication and the burgeoning popularity of golf among the European leisure class.
The poster’s title, “The Peacock,” carries double meaning—referencing both the bird’s visual splendor and the implicit message of male display through fashionable sportswear. Golf, once exclusively aristocratic, was becoming accessible to the affluent bourgeoisie during this era, and Heriau’s design cleverly positions Nouvelle Mode Homme as the tailor for the modern sporting gentleman. The composition balances dynamic movement (the golfer’s swing) against a carefully composed color field of greens, blues, and cream, demonstrating masterful lithographic technique.
Printed on substantial stock, the poster is in excellent condition—archivally linen-backed, professionally conservation-mounted, and ready to frame immediately.
Condition Notes: Excellent condition. Professionally acid-free conservation mounted and linen-backed.
Certificate & Authenticity
Original lithograph (not reproduction). IVPDA certified. Certificate of Authenticity included.
Specifications
- Artist: P. Heriau
- Title: The Peacock (Nouvelle Mode Homme)
- Date: circa 1920s–1930s (estimated)
- Origin: French
- Size: 45.5″ × 63″
- Medium: Lithograph, linen-backed
- Subject: Men’s fashion, golf, sporting lifestyle
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