“Calcium: Builds Strong Bones, Builds Sound Teeth, Regulates the Body,” c. 1950, Howard Cox, American, Offset-Lithograph

$169.00

Howard Cox
Date:c. 1950
Size:15.5″ X 19″
Medium: Offset-Lithograph | Linen-backed
INV. #:18303

Description

Look at the gentle wisdom of this finale—a milk bottle stands sentinel at the center, its cream-colored form luminous against the black ground, surrounded by the verdant wealth of vegetables and legumes that speak to accessibility and abundance. Where Iron burned with urgency and Phosphorus commanded authority, Calcium whispers permanence: strong bones, sound teeth, the foundation of a life well-lived. Cox completes his nutritional journey with this most essential mineral, rendered with a softer palette and almost maternal care. You’re acquiring the capstone of an educational masterwork.

Notice how Cox has refined his visual language across all five posters—here, the composition feels almost domestic and welcoming, less about spectacle than steady nourishment. The milk bottle becomes the anchor, the vegetables arrange themselves with natural grace, and the overall effect is one of sustainable abundance rather than spectacular plenty. The greens and yellows create a palette distinct from the deep reds of Iron, signaling a shift in emphasis: here is what sustains you quietly, continuously, across a lifetime. This is poster art serving a genuine human need.

Professionally acid-free, archival linen-backed, and preserved in excellent condition, this offset lithograph radiates original clarity and vitality. Colors remain true and saturated; the black background holds its commanding presence; registration is crisp throughout. The paper carries its seven decades with grace and character, ready to be framed and displayed as the final piece of a complete nutritional narrative.

The five Cox posters—Vitamins, Protein, Phosphorus, Iron, and Calcium—represent the zenith of mid-century American health education design. Collected as a series or displayed individually, they form a complete visual philosophy of nutrition and wellbeing. For collectors of graphic design, kitchen ephemera, or anyone who understands that beautiful communication saves lives, this set belongs together on your wall.

Additional information

Dimensions 15.5 × 19 in

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