Description
This is an original 1922 stone lithograph advertising poster for Prunelle du Velay liqueur, created by French artist Henri Jarville. The poster was printed by Charles Courmont, Freres & Cie in Paris and features a jovial, portly gentleman in a red jacket holding a tiny glass of the vibrant liqueur in one hand and displaying a large bottle in the other. Lush leaves and fruit rendered in the Art Deco style form a rich backdrop to this charming figure, capturing the spirit and elegance of 1920s French spirits marketing.
Prunelle du Velay is a traditional French herbal liqueur produced by Distillerie G. Bonnet in Le Puy-en-Velay, a region celebrated for its botanical heritage. This particular poster exemplifies the advertising aesthetic of the interwar period, when European distilleries commissioned sought-after poster artists to elevate their brands through striking visual narrative.
Henri Jarville was a prominent 20th-century French poster artist specializing in commercial and advertising work during the golden age of lithographic poster production. His compositions are characterized by bold figuration, vibrant color palettes, and the dynamic staging that made French Art Deco advertising iconic.
Condition: Good. Original linen backing trimmed to the edge of the poster image. The poster retains strong color saturation and displays the authentic patina consistent with a century-old piece in responsible hands.
Provenance: This original lithograph is guaranteed authentic. We are IVPDA-certified vintage poster dealers with over 30 years of experience. Each piece comes with a Certificate of Authenticity and our unconditional satisfaction guarantee.
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