Description
Paul Mohr Affiches — A Meta-Masterpiece of Art Deco Advertising
This is a truly exceptional and historically significant piece: an original 1932 poster created by the master French Art Deco designer Paul Mohr, advertising the very art of poster design itself. Commissioned by Compagnie Nationale des Papiers (National Paper Company), this “affiches” poster captures the excitement and wonder of advertising art in the 1930s.
A Window Into 1930s Advertising Culture
The composition brilliantly depicts a street scene alive with pedestrians gazing upward in amazement at a vibrant collection of displayed posters. These featured posters showcase Paul Mohr’s own celebrated advertising work—including campaigns for Lustucru pasta, Amer Picon, Bremsit brakes, Lame Le Coq, Bornibu, Cherry Roche, and Bière Champigneulles. This meta-narrative celebrates the power of commercial poster art during the golden age of advertising.
Paul Gustave Mohr — French Avant-Garde Pioneer
Paul Gustave Mohr (1890–1959) was a visionary French avant-garde poster designer whose career spanned the Art Deco era’s most creative period (1920–1940). Born in Ham, France, Mohr attended the Sorbonne University and several prestigious art schools. A decorated WWI pilot (1914–1917), he brought a unique perspective to design. Based in Paris and later Asnières, Mohr created iconic advertising campaigns for major brands including Wonder cycles, Dainty cycles, Banania sugar, Dubonnet wine, and countless others. His work defined the visual language of French commercial art during the interwar period.
An Extremely Rare Survivor
Paul Mohr posters are extraordinarily elusive. Many of his original designs exist in only one known surviving copy, making each piece a priceless artifact of Art Deco history. This original poster is archival, linen-backed, in Grade A condition, with no stains, tears, or paper loss—a remarkable testament to its preservation and care.
Perfect for Serious Collectors & Design Historians
This poster is an exceptional acquisition for dedicated collectors of Art Deco advertising, French poster art, design history enthusiasts, and anyone who appreciates the profound cultural significance of 1930s commercial design. It represents not only the artistry of Paul Mohr but also the pivotal role that poster design played in shaping consumer culture and visual communication during one of history’s most creative eras.
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