Description
This rare original vintage poster for Super Gaston is an authenticated collector’s piece from the golden age of French mineral water marketing, dating to 1928. The design brilliantly showcases the Super Gaston bottle against a vibrant orange ground, communicating vitality, purity, and natural refreshment to early 20th-century consumers.
Super Gaston sourced its water from the prestigious mineral springs of Vichy’s Bassin, a region celebrated across Europe for its therapeutic and digestive properties. The poster’s messaging emphasizes “Pure-Rafraichissante” (Pure-Refreshing) and “Agréable-Digestif” (Pleasant-Digestive), positioning Super Gaston within the premium natural mineral water category that distinguished French spa culture.
The lithographic cartone format reflects the original indoor display method—these posters were mounted on sturdy German/French cardstock and positioned near sales points, water dispensaries, and dining establishments throughout France. The vibrant color palette and bold typography are hallmarks of Art Deco commercial design, capturing the optimism and modernity of the late 1920s.
At 14.75″ × 11″, this carton retains its original format without conservation backing—a rare find for collectors seeking authentic period display pieces. The condition is excellent with strong color saturation and crisp detail throughout.
ARTIST & SPECIFICATIONS SECTION
- Artist: Anonymous
- Date: Circa 1928
- Size: 14.75″ × 11″
- Medium: Lithograph on Cartone
- Format/Type: Original Vintage Poster (not a reproduction)
- Condition: Excellent
- Backing: Unbacked (original cartone format, no linen preservation applied)
- Certificate of Authenticity: Yes
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