Description
This is an exceptionally rare original lithograph poster advertising Rhum des Incas, a distinctive French rum brand from 1928. Created by artist G. Poduie, the Rhum des Incas poster showcases a bold and imaginative advertising concept that remains instantly memorable nearly a century later.
The composition features a striking central figure—a Native American chief whose traditional feathered headdress has been cleverly reimagined using rum bottles. The design brilliantly merges product identity with cultural imagery, creating a visual pun that communicates the brand’s exotic appeal and adventurous spirit. Bold typography frames the image, with “Blanc” and “Rouge” indicating the rum varieties offered by the brand.
G. Poduie was known for creating distinctive and attention-grabbing designs in the golden age of French spirits advertising. His work for Rhum des Incas exemplifies the creative audacity of 1920s commercial lithography, where artists pushed boundaries to make products stand out in a competitive marketplace.
The poster arrives in its original framed presentation—professionally mounted with a hand-wrapped mat and gold frame that enhances its gallery-ready appearance. Condition is Grade B+ (very good), with a minor water stain visible in the upper right corner that adds character without compromising the poster’s visual impact. The paper tone is a very light cream, typical of period lithographs, and may appear slightly lighter in certain lighting conditions.
This rare format (12 x 16.5 inches) makes it ideal for bar collections, spirits enthusiast displays, or as a distinctive accent piece in any room celebrating vintage advertising design and liquor history. The Rhum des Incas poster is an authentic original lithograph—not a reproduction—and comes with a Certificate of Authenticity verifying provenance and condition.
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