Description
Japan – Swissair Original Vintage Travel Poster featuring Uemura Shōen’s “Jo no Mai”
Swissair invites travelers to experience the elegance and cultural beauty of Japan with this refined original vintage travel poster promoting flights to Japan. The design features a graceful woman dressed in a brilliant red kimono, derived from the celebrated Nihonga painting “Jo no Mai” (Noh Dance Prelude, 1936) by renowned Japanese artist Uemura Shōen.
Standing poised with a delicate fan, the figure reflects the quiet sophistication and classical aesthetic of traditional Japanese art. Her richly patterned kimono, decorated with flowing gold and multicolored motifs, contrasts beautifully against the soft neutral background. The word “Japan” appears in shimmering gold lettering, reinforcing the poster’s elegant and refined presentation.
Uemura Shōen (1875–1949) was one of Japan’s most important Nihonga painters and became famous for her depictions of graceful women in traditional dress. Her painting “Jo no Mai”—now considered a masterpiece of modern Japanese painting—captures a dancer at the opening moment of a classical Noh performance. The image became internationally recognized and was later adapted for tourism and airline promotion, symbolizing the timeless beauty of Japanese culture.
Created for Swissair, this poster reflects the era when international airlines used fine art and refined graphic design to promote long‑distance travel and cultural discovery.
Poster details:
- Title: Japan
- Airline: Swissair
- Artist: after Uemura Shōen
- Size: 25 × 39 inches
- Condition: Fine condition
- Mounting: Professionally acid‑free archival linen backed, ready for framing.
This is an Original Lithograph Vintage Poster; it is not a reproduction.
The Vintage Poster has worked with collectors around the world to build exceptional original poster collections. All posters include a Certificate of Authenticity, and we stand behind the accuracy of the descriptions and condition of every poster we offer.
The Vintage Poster is an IVPDA‑certified vintage poster dealer, available online 24/7. Our inventory is updated frequently. Simply add the poster to your cart to purchase and it will be delivered directly to your door.
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