Description
La Plus Belle France – Paul Schmitt Original French Tourism Poster | Semaine de La Plus Belle France
Celebrate classic French graphic design with this original vintage lithograph poster by artist Paul Schmitt, created for “Semaine de La Plus Belle France” (The Week of the Most Beautiful France). This striking French tourism poster features a bold and decorative composition centered on the iconic Gallic rooster, a national symbol of France.
The artwork showcases flowing tricolor ribbon forms in red, white, and blue that frame the rooster and radiate outward across a rich green background decorated with delicate floral motifs. The elegant typography announces “La Plus Belle France” and promotes the celebratory week from June 19 to June 26, highlighting a national campaign that encourages appreciation of France’s beauty, culture, and landscapes.
Paul Schmitt’s design blends patriotic symbolism, Art Deco–era graphic style, and vibrant color, creating a poster that feels both festive and proudly national. The powerful rooster at the center symbolizes French pride and vitality, while the sweeping ribbons evoke movement and celebration.
This original antique French lithograph poster has been professionally linen-backed and is preserved in fine condition, making it ready for framing and display. Its strong colors, national symbolism, and decorative style make it an appealing piece for collectors of French posters, tourism advertising, and early 20th‑century graphic art.
Authenticity & Guarantee
This is an original vintage French lithograph poster — not a reproduction. It is linen backed and preserved in excellent condition and includes a Certificate of Authenticity.
For more than 30 years, The Vintage Poster operated a gallery in Laguna Beach, helping collectors around the world build exceptional poster collections. Today, we continue as a virtual gallery online and IVPDA‑certified vintage poster dealer, offering carefully curated original vintage posters.
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