Description
This charming original 1929 lithograph by the master French poster artist Jean d’Ylen advertises Blédine, a nutritional supplement designed for infants and young children. The small-format composition features a radiant blonde child held by an elegant mother figure, rendered in d’Ylen’s signature Art Deco style. Printed by the prestigious Vercasson workshop in Paris, this authenticated vintage poster captures the confidence and care that defined early-20th-century consumer marketing of family products.
The Vercasson printing house in Paris produced small-format lithographic proofs like this one to showcase their technical capabilities and artistry to prospective clients. These production samples represent a unique intersection of commercial printing history and fine art, each one a deliberate demonstration of quality and craftsmanship. An original vintage Blédine proof from this period is a collector’s piece that speaks to the golden age of French lithographic innovation and advertising excellence.
Jean d’Ylen (1866–1938) was one of France’s most celebrated poster designers, renowned for his ability to convey elegance, emotion, and commercial appeal within a single composition. His work spanned food products, pharmaceutical brands, luxury goods, and cultural events, establishing him as a defining voice in the Art Deco movement. The original vintage posters d’Ylen created remain highly sought after by museums, galleries, and serious collectors worldwide.
This original lithograph has been carefully preserved and is offered in excellent condition. The colors remain vibrant, the paper structure sound, and the composition free from tears or significant foxing. The small format—measuring 8 3/8″ x 10.5″—concentrates the artistic impact, making this an ideal piece for focused display or as part of a curated collection of early 20th-century advertising art.
For collectors of authenticated French poster art, original d’Ylen pieces represent both aesthetic and historical value. The Blédine proof combines the allure of a bygone commercial era with the artistic integrity that defines a genuine artifact. This is an investment-grade original vintage poster backed by The Vintage Poster’s Certificate of Authenticity and three decades of expert authentication.
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