Swiss Air to the Meditaranean

$725.00

Fritz Buhler (Swiss, 1909-1963)
Date:1959
Size:40 1/4″ x 25″
Medium:Offset-Lithograph
INV. #:10401

Description

Swissair to the Mediterranean

 

A modernist interpretation of Mediterranean travel, pairing classical architecture with bold, graphic color fields. Fragmented Ionic columns rise against a saturated blue ground, while stylized sails and a passing aircraft connect antiquity with the promise of mid-century air travel. The composition is deliberately spare, relying on contrast and geometry rather than detail. Issued by Swissair, it reflects the airline’s positioning of the Mediterranean as both cultured and effortlessly accessible.

Details
• Artist: Not specified
• Title: Swissair to the Mediterranean
• Year: Mid-20th century
• Origin: Switzerland
• Medium: Original lithograph
• Format: Vertical travel poster
• Condition: Linen backed, excellent condition
• Authenticity: Original vintage poster, not a reproduction

Condition
Excellent condition with vibrant color and clean presentation. Professionally mounted on acid-free archival linen.

Dimensions & Framing
Dimensions: Standard travel poster size (exact measurements available on request)
Framing: Linen backed and ready for framing; ideal for a clean, modern presentation

Provenance & Background
Created for Swissair during its expansion as a flagship European carrier, this poster reflects the airline’s refined visual identity and emphasis on Mediterranean destinations. By juxtaposing classical ruins with contemporary travel, the design situates air travel within a longer cultural narrative of leisure and discovery.

Authenticity
This is an original vintage lithograph. It is not a reproduction. Comes with a Certificate of Authenticity.

Purchase & Shipping
Available for secure online purchase. Professionally packed for safe worldwide shipping.

Additional information

Weight 3 lbs
Dimensions 40.25 × 25 in

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