Description
La Flanelle Triomphante – Mich (Michael Liebeaux) French Advertising Poster
A lively Art Deco composition by Mich (Michael Liebeaux), depicting a jubilant male figure in motion, clad in athletic undergarments and set against a field of diagonal rain-like lines. The figure’s exaggerated pose and expressive gesture convey buoyancy and comfort, while the bold outlines and stylized anatomy reflect the humor and elegance characteristic of Mich’s work.
Produced as a “cartone” point-of-sale display, this lithograph was intended for in-store promotion, often suspended or mounted for visibility. Such formats were printed on thinner stock and are less commonly encountered today, adding to their appeal. The design captures the playful sophistication of early 20th-century French advertising.
Original La Flanelle Triomphante poster by Mich (Michael Liebeaux), created as a French point-of-sale cartone display. This vintage lithograph features a dynamic Art Deco figure promoting textile comfort with humor and stylized movement.
Mich’s advertising work is recognized for its wit and refined graphic approach. Cartone examples are particularly collectible due to their intended ephemeral use, making surviving pieces desirable for collectors of French advertising and Art Deco design.
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