Description
Touitoj’s Prix de l’Arc de Triomphe 1975 original lithograph is a striking example of modern lottery poster design from the height of the psychedelic era. This French Loterie Nationale poster features Touitoj’s signature graphic innovation: a dynamic horse’s head rendered entirely in flowing, multicolored lines that seem to dance and undulate across the composition. The horse symbolizes both the racing event and the promise of winning—wealth and fortune embodied in a single, elegant form.
Touitoj’s design philosophy centered on breaking away from traditional graphic conventions. Rather than depicting the horse realistically, he deconstructed it into pure movement and color, using overlapping bands of blue, red, orange, and white to create the illusion of a galloping head in motion. This psychedelic approach was revolutionary for commercial lottery poster design and helped establish Touitoj as a master of modern French graphic arts. His work bridged the gap between fine art and functional design, proving that commercial work could be both commercially effective and artistically bold.
The poster announces the grand prize—3 million francs—a staggering sum that captured the public imagination during the lottery’s golden era. At 46″ x 62″, this is a commanding presence on the wall, and the linen-backing preserves the original lithographic surface with remarkable fidelity. The colors remain vibrant, the paper is clean, and the overall condition is excellent. Every poster includes a Free Certificate of Authenticity in your shipment.
Inventory #14600 | Size: 46″ x 62″ | Original lithograph, linen-backed | Condition: Excellent (A grade)
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