“Protein: Builds the Body, Repairs Worn Parts, Supplies Heat and Energy,” c. 1950, Howard Cox, Offset-Lithograph

$169.00

Howard Cox
Date:c. 1950
Size: 15.5″ X 19″
Medium: Offset-Lithograph | Linen-backed
INV. #:18302

Description

Look at the richness of this composition—meats glistening with vitality, fish rendered with silvery elegance, eggs that catch the light, cheese and nuts and legumes tumbling forward in generous profusion. The black backdrop makes every element luminous, almost celebratory. Cox presents protein not as clinical nutrition but as pleasure and abundance—the building blocks of strength made tangible and beautiful. You’re acquiring a partner to the “Vitamins” poster, part of Cox’s larger mission to make nutrition visible, desirable, and democratic.

Notice how the artist orchestrates the visual hierarchy with masterful ease—the deep reds and warm pinks of the meats command attention while the supporting cast of eggs, dairy, and legumes create rhythm and visual texture. Nothing feels crowded; instead, each item claims its space with dignity. The typography is bold and confident, the golden type commanding without overwhelming. This is functional design elevated to genuine art—the viewer learns while the eye delights.

Professionally acid-free, archival linen-backed, and preserved in excellent condition, this offset lithograph sings with original vitality. Colors remain saturated and true; registration is crisp; the black ground holds its depth and authority. The paper carries its 70+ years of history with character and grace, ready to be framed and displayed for decades to come.

This Cox poster represents the peak of American mid-century health education design—a moment when government and institutional campaigns invested in beautiful communication. Paired with the “Vitamins” companion piece, it forms a complete nutritional narrative. For collectors of graphic design, kitchen ephemera, and anyone who understands that eating well deserves gorgeous visual language, this belongs on your wall.

Additional information

Dimensions 15.5 × 19 in

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