Description
Bath time never looked like this before Gino Boccasile painted it. A baby perched happily in a pristine white bidet, her pink bow catching the light, her expression pure glee—it’s almost impossible not to smile when you see it. The composition is wonderfully cheeky: here’s this tiny, cherub-faced girl treating bathroom fixtures like they’re her personal playground. The soft pastel palette of creams and pale greens creates an atmosphere of cleanliness and comfort that feels almost spa-like. This poster doesn’t just sell plumbing; it sells a feeling.
The genius of this design lies in its simplicity and humor. Boccasile understood something fundamental: to make people care about ceramic bathroom fixtures, you don’t lecture about durability or craftsmanship—you show them joy. A baby’s authentic delight becomes the ultimate endorsement. Notice how the bidet itself is rendered with almost sculptural precision, glossy and perfect, while the baby remains loose and animated. It’s the interplay between rigid industrial design and innocent human warmth that makes this image sing. The pink bow becomes a visual anchor, echoing the warmth of the baby’s happiness.
This is a rare find, and rarity matters in collecting. At 9.5″ x 13″, it’s an intimate size—perfect for a powder room, a designer’s bathroom, or a collector’s curated wall. Very fine condition, linen-backed, ready to frame means someone understood the value of preservation. These smaller-format Boccasile pieces rarely surface in this state. The offset-lithograph printing has held up beautifully; those delicate color transitions between the background tones still feel fresh and vibrant.
Boccasile created advertising that transcended product categories. Whether selling powder or plumbing, he touched everything with genuine artistry. This Pozzi piece captures a particular moment in postwar Italian manufacturing—when even functional household items deserved beauty and wit. The Manifattura Ceramica Pozzi company entrusted him with telling their story, and he responded with this delightful little masterpiece. Own this, and you own proof that advertising can be art, commerce can be joyful, and bath time can be unforgettable.
Gino Boccasile (1901 – 1952)
Date:1950
Size:9.5″ x 13″
Medium: Offset-Lithograph | Linen-backed
INV. #:6352
Reviews
There are no reviews yet.