Description
This exceptional original vintage advertising poster showcases the masterful artistry of Italian painter Betto Lotti, one of the Novecento Italiano movement’s most celebrated graphic designers. Created in the 1920s-1930s during the golden age of Art Deco design, this stunning poster promotes Pates Rolls pasta—macaroni, nouilles (noodles), and vermicelli products.
The composition features an elegant classical figure draped in flowing white fabric, gracefully presenting a sumptuous golden bowl against a rich deep blue background. Lotti’s signature style blends Art Deco geometry with classical refinement, elevating the everyday product into fine art. The warm golden tones of the central bowl contrast beautifully with the sophisticated navy palette, drawing the eye and conveying both luxury and abundance.
The condition is very fine to excellent, with vibrant original color and no linen backing. Unfolded and beautifully preserved, this represents a rare survival of 1920s-1930s Italian commercial art. Betto Lotti’s work is increasingly recognized by serious poster collectors, and examples featuring food products are particularly scarce. This museum-quality piece documents the intersection of haute design and commercial advertising during Art Deco’s peak influence.
Printer: Vercasson, Paris
The watermark does not appear on your artwork. Extremely rare and possibly the only known copy to survive.
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