Description
“All-Stars of the Sport of Kings” — A Legacy of American Racing Excellence
This original 1952 poster represents a unique convergence of advertising, sports journalism, and equestrian history. Curated by Grantland Rice—arguably the most influential American sportswriter of the 20th century—this poster celebrates the legendary champions of Thoroughbred racing. Created as promotional material for Atlantic Bond fine business paper by Eastern Corporation (Bangor, Maine), it transcends typical commercial advertising to become a historical document of racing excellence.
The Legendary Horses & Jockeys
The poster showcases the sport’s immortal names: Exterminator, the indomitable iron horse of the 1910s–20s; Bewitch, the unstoppable filly; Gallorette, legendary for her competitive spirit; Colin, the near-perfect racehorse; Johnstown, the powerful champion; Count Fleet, Triple Crown winner; Citation, one of racing’s greatest competitors; and the incomparable jockey Eddie Arcaro, whose mastery shaped generations of racing. Each figure is accompanied by detailed historical narrative, making this both a celebration and an educational resource.
Grantland Rice’s Authoritative Voice
Grantland Rice was the architect of modern sports journalism, known for his eloquent, larger-than-life reporting. His selections carry weight and authority—these aren’t casual picks, but carefully considered choices reflecting decades of racing knowledge. This poster carries his editorial imprimatur, making it a valued artifact for both racing historians and sports journalism enthusiasts.
A Dual-Purpose Advertising Masterpiece
What makes this poster extraordinary is its dual appeal: it’s simultaneously high-quality commercial advertising (promoting Atlantic Bond paper to business professionals) and a serious tribute to racing heritage. The black and white illustrations convey elegance and authority, while the dense historical text demonstrates the quality of the medium itself. Eastern Corporation understood that serious businesspeople would value serious content.
Linen-Backed Original in Excellent Condition
This is a genuine 1952 original, professionally preserved and linen-backed. The illustrations remain crisp, the typography is sharp, and the overall presentation is museum-ready. It’s an exceptional piece for immediate display or as a centerpiece of a racing memorabilia or vintage sports advertising collection.
Perfect for Collectors & Historians
Whether you’re a Thoroughbred racing enthusiast, a sports journalism historian, a Grantland Rice aficionado, a collector of vintage advertising, or a lover of equestrian history, this original 1952 poster is an exceptional acquisition. It captures a golden era when sports writing, fine paper, and equestrian excellence converged.









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