Description
Original 1995 Josta “Unleash It” energy drink lithograph poster—an authenticated vintage poster collectible featuring the iconic panther graphic and bold red design. Josta was the first energy drink ever introduced by a major US beverage company, produced by PepsiCo, and this original poster captures the brand’s aggressive marketing approach of the mid-1990s. The horizontal format (36″ × 23″) showcases a striking panther perched on a Josta can with guarana branding, set against vibrant red and black backgrounds with the “Unleash It” call-to-action in bold yellow type. This is an original vintage lithograph poster—not a reproduction—depicting an important moment in American beverage marketing history, when PepsiCo entered the energy drink category. Perfect for collectors of 1990s advertising, vintage beverage posters, sports marketing memorabilia, or those documenting the history of energy drinks. In fine condition on paper, unbacked, and ready to frame.
ARTIST & SPECIFICATIONS:
- Artist: Anonymous
- Date: 1995
- Size: 36″ × 23″
- Medium: Lithograph
- Format: Horizontal beverage advertisement poster
- Condition: Fine; excellent original printing quality
- Backing: Unbacked (original paper format)
- Certificate of Authenticity: Included with purchase
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