Description
This exceptional large-format Paul Mohr Champigneulles poster represents a pivotal moment in the artist’s career, showcasing his distinctive shift toward muscular, bold Art Deco graphic design. Created circa 1925 for the historic Champigneulles brewery (founded in 1897 near Nancy), this 41″ × 29.5″ lithograph commands attention with its dramatic central figure—a classical man rendered in deep red tones, accompanied by a majestic lion that symbolizes strength and prestige.
Paul Mohr (1890–1959) remains one of France’s most celebrated poster artists, whose work defined the visual language of French advertising during the interwar period. His bold use of color, sculptural figuration, and sophisticated compositional balance established him as a master of lithographic design. Large-format Mohr posters are exceptionally scarce; this piece represents a rare opportunity to acquire a significant work from his mature period.
Condition & Authenticity:
This poster has been professionally evaluated and graded A. The original stone lithograph has been expertly linen-backed to ensure longevity and archival stability. Professional restoration of fold marks and subtle touch-ups to minor spots have been executed with conservation-grade materials. The piece is mounted on acid-free backing and accompanied by a Certificate of Authenticity.
Historical Context:
Champigneulles was among France’s most prestigious breweries during the Belle Époque and interwar periods, and the company commissioned leading poster artists to advertise their products. This collaboration between Mohr and the brewery exemplifies the golden age of French advertising, when beverage companies invested in world-class artistic talent.
About the beer: Champigneulles, founded in 1897 near Nancy, became one of France’s most significant beer producers. The “original Champigneulles” refers to its Grande Blonde. The poster’s bold composition reflects the mid-1920s shift toward a more muscular, graphic Art Deco influence.
Every vintage poster is accompanied by a Free Certificate of Authenticity















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