Description
Air France, Win The Heart of the World travel poster from the “Gagner le cœur du monde” campaign (mid-to-late 1990s). This vintage airline advertisement translates to “Win the heart of the world,” and it’s visually presented with a jet’s contrail forming a heart against a deep blue sky—simple, emotional, and instantly memorable.
Produced as part of a campaign that emphasized a new philosophy for Air France—building a closer connection with travelers—the design was used across promotional materials around 1997 and 1998, including timetables and associated marketing visuals and commercials.
Visually, the heart-shaped contrail is more than decoration: it’s the campaign’s message in one image, using movement and aviation imagery to symbolize warmth, relationship-building, and hospitality. This ad is also a good snapshot of how Air France’s advertising evolved over the decades, moving from simply promoting travel to highlighting the unique emotional experience of flying “the French way.”
Archival Linen Backing & Condition
This poster has been professionally archival linen-backed, a conservation process that stabilizes the vintage paper and helps protect it for long-term display. Colors remain excellent as shown in the images. There is no paper loss and no damage reported.
Each poster includes a Certificate of Authenticity and ships in sturdy, appropriate packaging to ensure it arrives safely. We aim to provide accurate, detailed condition information so you can purchase with confidence.
Every vintage poster is accompanied by a Free Certificate of Authenticity
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