Description
Africa — Levi Strauss Olympic Opportunity Sweepstakes (1980 Moscow Summer Olympic Games) is an original vintage Olympic sport poster, presented as an archival linen-backed piece. Published by Levi Strauss for the 1980 Moscow Summer Olympic Games, this artwork features a stylized design by M. Schwab depicting a female African runner extending as she passes the baton to her teammate, while at the bottom, the body of an archer emerges from the shape of the African continent.
This poster is part of a series of six posters commissioned by Levi’s, the San Francisco blue jeans manufacturer, to promote its official sponsorship of the US team for the 1980 Olympic Games. The campaign was titled “Levi’s Olympic Opportunity Sweepstakes,” and each poster emphasized the sport associated with one of the six continents: Skiing (North America); Gymnastics (Asia); Swimming (Australia); Track & Field (Africa); Soccer (South America); Cycling (Europe).
This original Olympic poster is offered in excellent condition. Michael Schwab is credited as the designer, and the country of printing is listed as the USA. This is an Original Lithograph Vintage Poster; it is not a reproduction. The Vintage Poster has been working with collectors worldwide, helping them with their original vintage poster collections. Our posters come with a Certificate of Authenticity. We stand behind the description and condition of the vintage posters shown on the website. The Vintage Poster is an IVPDA-certified vintage poster dealer, available to you online 24/7. Consider The Vintage Poster your expert resource for your antique posters—you will be glad you did! We are glad to assist you. Our current inventory is online and is updated frequently. To purchase, add the item(s) to your cart and check out—they will be delivered to your door. Your satisfaction is guaranteed!
Details
- Designer: Michael Schwab
- Title/Theme: Africa — Levi Strauss Olympic Opportunity Sweepstakes
- Date: 1979
- Size: 24″ x 18″
- Medium: Offset-Lithograph
- INV. #: 21315
- Printing: USA
- Backing/Presentation: Archival linen backed
- Condition: Excellent condition









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