Description
Here’s where Hohlwein’s genius truly shines—a sophisticated woman in profile, draped in luminous purple, holding her treasured cup of Friemann coffee. The elegance is almost palpable. Notice how the flowing lines of her shawl create movement and refinement, while the warm palette of purple and gold speaks to luxury and indulgence. This isn’t just advertising; it’s an invitation into a moment of civilized pleasure. You’re acquiring a masterpiece of aspirational design that still feels fresh and desirable nearly a century later.
The composition balances formality with intimacy. The woman’s refined features are rendered with delicate precision, yet the bold typography below grounds everything in confident commercial purpose. The interplay between the figure’s graceful curves and the geometric strength of the lettering is pure Hohlwein—every element working in perfect harmony. There’s a sense of privilege here, of tasting something exceptional. That’s the power of great design.
This 1926 lithograph survives in beautiful condition on period cream paper, with rich tonal variation and excellent preservation of detail. The purple and gold pigments retain their warmth; the contrast is striking. For collectors of interwar German advertising art, luxury brand heritage, or the intersection of fine art and commercial design, this piece represents the pinnacle of Hohlwein’s work in promoting refined taste.
You’re holding a window into 1920s Berlin culture—a moment when buying coffee could feel like a small act of sophistication. This is the genius of Hohlwein: he elevated the everyday into the memorable. Own this treasure and celebrate the mastery of form that made ordinary moments extraordinary.
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