Description
This charming Belle Époque product poster showcases the artistry of French lithographic advertising at its most whimsical. Created by E. Lambelin around the 1920s, the composition depicts a delightful blonde girl standing atop a round can of Le Levrier shoe cream, polishing a turn-of-the-century ankle-high boot with practiced precision. The image brilliantly communicates product function while maintaining narrative charm—a hallmark of early 20th-century European commercial art.
The text encircling the young polisher—”Je Brille, Je Conserve, Je Teins, J’Assouplis” (I shine, I preserve, I tint, I soften)—captures the product’s multifunctional appeal. Beyond footwear care, Le Levrier cream doubled as a wax for furniture, floors, and linoleum, making it a household essential. This marketing versatility reflects the ingenuity of product packaging copy during the interwar period.
Printed by Baudry on substantial paper stock, the lithograph demonstrates technical mastery in color separation and registration. The poster is in exceptional condition—no tears or damage to the image proper, with only minimal wear along one edge of the white border. Ready to frame immediately.
Condition Notes: Excellent condition; minimal wear on white border edge. Professionally conserved and linen-backed.
Certificate & Authenticity
Original lithograph (not reproduction). IVPDA certified. Certificate of Authenticity included.
Specifications
- Artist: E. Lambelin
- Title: Le Levrier (Crème pour Chaussures)
- Date: c. 1920s
- Origin: French
- Printer: Baudry
- Size: 12″ × 21″
- Medium: Lithograph, linen-backed
- Subject: Shoe polish advertising, girl on product can, turn-of-century boot
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