Description
This extraordinarily rare, authenticated vintage poster by master artist Jean d’Ylen is one of only two known copies in existence worldwide—and the only one available to collectors today. Created circa 1930, this exceptional Art Deco masterpiece announces “Souriez madame! c’est du Cleret” (Smile, madam! It’s Cleret), promoting the prestigious French aperitif with uncompromising design excellence and commercial brilliance.
Jean d’Ylen stands among the pantheon of interwar Art Deco commercial illustrators, celebrated for his sophisticated aesthetic sensibility and masterful execution. His distinctive artistic signature permeates every element of this composition. The central figure—a captivating woman rendered in bold, elegant lines, adorned in striking red garments—commands the poster with dynamic vitality and refined sophistication. Her luminous expression and graceful pose, coupled with the golden grapefruit slice she triumphantly displays, instantly communicate both luxury aspiration and refreshing pleasure. The masterful color orchestration—deep burgundy background contrasted with warm golden yellows and flesh tones—creates visual magnetism that defines Art Deco’s commercial genius.
This original vintage poster is in exceptional condition: museum-quality and surpassing the only other documented copy sold at auction in February 2023. Measuring 11.5″ x 15.5″, the piece demonstrates pristine integrity throughout. Authentic period paper, expertly reinforced with period-appropriate linen backing, ensures structural permanence while maintaining authentic patina. As a certified vintage poster with documented provenance, this work represents investment-grade authenticity—the standard collectors and institutions demand.
The rarity profile elevates this work into elite collector territory. With only one known copy remaining in private hands, this antique poster commands premium valuation previously reserved for museum acquisitions. The work exemplifies why authentic Art Deco advertising posters by master artists function as both fine art investments and cultural artifacts. Institutions, serious collectors, and connoisseurs of French commercial art consistently seek examples of this caliber—and rarely find them. This represents a once-in-a-career acquisition opportunity.
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