Description
A Failed Brand Name, Eternal Design Masterpiece
This is one of design history’s most intriguing artifacts: Bernard Villemot’s 1983 Orelia poster. For those unfamiliar with the story, Orelia was an ambitious attempt by American marketers to rebrand Orangina for U.S. consumers. The thinking was simple—Orangina meant nothing to Americans, so why not try something new? The experiment lasted mere months before reverting to the original name. But Villemot’s design? That’s timeless.
Iconic Villemot Elements
Look at what Villemot accomplished here. The swirling orange peel design is his signature visual language, instantly recognizable to collectors worldwide. The composition brilliantly balances playfulness with sophistication: an orange parasol spirals above a bistro table, while the Eiffel Tower and French tricolor flag anchor the scene. It’s a love letter to Paris, summer, and the carefree spirit of Mediterranean leisure—all wrapped around a bottle of fizzy orange soda.
The Rarity Factor
Because Orelia’s U.S. rollout was brief and ultimately unsuccessful, these posters are scarcer than standard Orangina variants. Collectors recognize this as a key Villemot piece—documented, historically significant, and visually stunning.
Museum-Quality Condition
Linen-backed and graded in good condition, this poster has been carefully preserved. Mounted on acid-free archival linen, it’s ready to frame and display. An original lithograph, not a reproduction. Comes with Certificate of Authenticity from The Vintage Poster, IVPDA-certified dealer.
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