Description
This is an original vintage poster and authentic lithograph from circa 1930—”Matin Midi et Soir” (Morning, Midday, Evening)—a rare collectible piece by the celebrated French artist Jean d’Ylen. This original poster is not a reproduction; it is a genuine stone lithograph professionally mounted on acid-free archival linen and preserved in museum-quality condition. Collectors specifically seeking Original Vintage Posters will appreciate this authenticity.
Artist: Jean d’Ylen (1866–1938)
Printer: Vercasson
Period: c. 1930 (Belle Époque to Art Deco transition)
Medium: Stone lithograph
Size: 23.5″ × 15.5″
Condition: Very fine/near mint
The composition presents a charming narrative in three acts. A smiling gentleman appears at three different times of day, dressed appropriately for each occasion. In the morning, he wears a stylish cobalt-blue-and-green abstract-patterned robe with red slippers, his hair slightly disheveled from sleep. By midday, he’s transformed into a dapper professional in a cobalt suit with a green tie, handkerchief, and spats. In the evening, his hair is slicked back, and he’s dressed formally in a black suit and bow tie. In all three scenes, the gentleman holds a cup of tea—the visual message: MIK brand tea is perfect any time of day. The title translates to “Replace the Coffee,” a witty sales proposition for this premium French beverage brand. For those passionate about collecting Original Vintage Posters, this storyline adds charm and context to the artwork.
Authenticity & Condition
This fine art poster has been professionally restored and conservation-mounted on acid-free archival materials to ensure longevity. The original lithograph exhibits no tears, creasing, or significant wear; the colors remain vibrant and true to d’Ylen’s original vision. This is a rare original poster ideal for serious collectors of Belle Époque and early 20th-century advertising art. Overall, the piece is an outstanding representative of Original Vintage Posters for connoisseurs. Additionally, with its remarkable condition, it stands out among Original Vintage Posters in the market.
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